Abu Dhabi
Aug, 2010
PTAH and David Atkins Enterprises portrayed thematically and conceptually in the performances the new Aldar brand strategy of Living, People, Experiences and Contemporary Arab.
David Atkins Enterprises has more than 20 years experience in a creation and production of measure international events.
We have drawn inspiration from the colors of the Ferrari corporate identity and brand values to fuse performance and symbolism that is easily appreciable for all guests. The location of the performance areas identifiable by a bold Ferrari logo color created through lighting, decoration and on-screen content has been carefully planned to reflect the key themes in the adjacent attractions to enhance the Ferrari World experience.
